RSS
 

Archive for the ‘money guide’ Category

A powerful loan survival technique

25 Apr

To make partnerships work, there must be a shift in orientation from past to future. A past orientation, just like past experience, is helpful to the partnership only to the extent that it can inform us about accomplishing new tasks. When learning something new, you don’t want to throw out the baby with the bathwater. History teaches valuable lessons, and it’s important to remember them. Too often, however, people cling desperately to their experience and fail to move beyond even the Form Stage of Relationship Development. They refuse to give up the old—and yet, they cannot embrace the new. This is because of a very powerful human survival technique known as knowledge transference, or what I call mental maps. Here’s how mental maps work. Whenever we engage in a new relationship, the first thing we do is scan our personal data bank—our memory—for what we already know about the other person or group. From our memory we seek out past experiences we’ve had with them or people like them. A mental scan then produces a map that helps us decide how we want to approach this new experience.

Thus we base our decision on the recollected memory of what has happened to us in the past. This knowledge transference occurs whenever we transfer an opinion about one type of person or group to another.

 

The credit and economic risks

19 Dec

A synthetic CDO is an investment in which the underlying collateral is a portfolio of CDS. The issuer does not own the underlying assets but retains the credit and economic risks. The recent CDOs make use of “unfunded” senior tranches. The super senior investor will enter into a CDS with the SPV. The super senior is typically unfunded, matching the unfunded nature of CDS. The super senior tranche provides second-loss credit protection. As in cash CDOs, the rated note and equity pieces are generally funded. Synthetic deals can have a final maturity of 5–7 years.

Example: Collateral pool No of reference entities: 100 Notional amount of CDS: Euro 5 million Total size: Euro 500 million The example details a possible tranching of a 500 million portfolio into four tranches. Losses in the portfolio up to 5 percent (Euro 25 million of losses in total) would result in a complete write-down of the equity tranche. Further losses in the portfolio in excess of 5 percent and up to 9.5 percent (losses of Euro 47.5 million in total) would then result in a write-down of principal in the mezzanine tranche. If each credit had a 50 percent recovery rate, each default in the underlying portfolio would result in a loss of Euro 2.5 million. Therefore, it would take 10 defaults to write-down the equity tranche.

 

Measuring the profitability of credit

20 Oct

This will help to determine the structure, resources, direction and development of the sales effort, enabling the business to develop its activities.

To achieve this, customer analysis should highlight profit per customer, identifying the best and least profitable customers. It is also important to understand the characteristics of the most profitable customers, both tocontinue to meet their needs and to support tailored marketing campaigns that will attract the right customers.

Customer profitability can be measured by analysing two things: customer revenue and customer costs, including defection and retention costs. Some of the most important are listed in Table 12.1. Identifying the most and least profitable customers enables current and future initiatives to be targeted at the most profitable customers. It may also allow the business to find ways of reducing the costs of doing business with the least profitable customers.

 

Credit that grants satisfaction

18 Oct

The effect of these measures was monitored through customer-satisfaction surveys placed in each truck. As well as checking that customers were satisfied, the surveys also served to highlight Ryder’s renewed commitment to service, enhancing future sales prospects. Other measures helped to establish credibility with customers and improved the image that the business projected. For example, testimonials were featured in marketing literature, and each outlet was inspected monthly rather than quarterly to ensure that literature, banners and signage were appealing. This approach turned Ryder’s business round during a recession, returning the company to the number one position in its industry.

 

Building customer credit loyalty

13 Oct

One popular method of building repeat business is through customer loyalty schemes. Their inventiveness can be surprising, providing insights into the brand values of the company as well as the threat that they pose to competitors. Virgin Atlantic, for example, has an ingenious way of using such schemes: to reduce the time it takes to get new customers, it offers privileges to people involved in competitors’ loyalty schemes. For a while, Virgin offered a free companion ticket to any British Airways frequent flyer who had accumulated 10,000 miles. This had the added advantage of reinforcing perceptions of the Virgin brand as being dynamic and flexible, if somewhat bold and outrageous.

 
  • Tags

  • Categories

  •