Have confidence to develop a credit
If these new products do not exist, you can have the confidence to develop them.
Another way in which customer loyalty drives profitability is through the ability to increase prices to loyal customers, because, of all the possible purchasers, they are the ones best placed to understand the value of your products. Loyal customers do not typically require discounts or product add-ons to stay with you. If they are happy with the product or service they are buying and if it is competitive, they will not normally be tempted away. Clearly, this depends on variables such as the nature of the market, but there is an element of inertia in most markets.
Loyal customers can also be used to help with market testing of new products. This not only saves money in testing through other means, but it is also often much more effective.